Project 1.617 — Nearly Perfect. Beautifully Human.

Nearly perfect. Beautifully human.

You thought your team could adopt AI on its own.

You thought a building project was just a series of decisions

Neither works like that.

Intelligent Design & Technology

Hospitality · Retail · Consumer · Construction

Based in London. Working globally across retail, consumer and hospitality.

The Studio

Make AI useful in the real business.

Thinking · Product · Engineering · Adoption

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Places by 1.617

Keep a build or refit under control.

Idea · Design · Approvals · Build · Open

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Our Work

Editorial sketch of a luxury retail interior, illustrating the pricing case study

MARKETWHOLESALECONSUMERTAXMARGININVENTORY

Pricing when nothing stands still.

Luxury retail · Pricing systems

We designed the product thinking, pricing logic and system architecture behind consumer and wholesale decisions, connecting pricing to the wider business rather than treating it as an isolated calculation.

Current work.

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keeprethink

Keeping what matters. Reworking what comes next.

The House Directory · Business & technology

Our work spans the future proposition, technology and AI audit, and the roadmap for what comes next.